Elive777 Privacy Policy – Player Personal Data Protection

1. Introduction & Scope of Privacy Policy

This Privacy Policy is issued by elive777 ("we", "the Company") and applies to all individuals who use the elive777 platform at elive777.ws, including visitors, registered members, and former members. This Policy covers all personal data collected through the website, mobile app, live chat, email, and all other elive777 communication channels.

Elive777 is a data controller as defined under Malaysia's Personal Data Protection Act 2010. This means we are fully responsible for ensuring that your personal data is processed in accordance with the prescribed legal standards and requirements.

2. Types of Personal Data Collected

Elive777 collects various types of personal data to enable us to provide a quality and secure service to all members. The data collected can be categorised as follows:

We only collect data that is strictly necessary for the stated purposes. elive777 does not collect sensitive data such as medical information or religious beliefs without your explicit consent.

3. How elive777 Uses Your Personal Data

Personal data collected by elive777 is used solely for legitimate and transparent purposes. The following are the primary purposes for which your data is used on the elive777 platform:

• Account Management: Creating, maintaining, and securing your elive777 account.
• Transaction Processing: Processing deposits and withdrawals in MYR via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX.
• Identity Verification: Conducting KYC (Know Your Customer) processes to ensure account security and meet compliance requirements.
• Customer Support: Helping you resolve any issues or enquiries related to your elive777 account.
• Platform Improvements: Analysing usage patterns to enhance game quality and the overall user experience on elive777.
• Security & Fraud Prevention: Detecting and preventing unauthorised access, fraud, and illegal activities.
• Marketing Communications: Sending elive777 promotional materials and exclusive offers – only if you have opted in to receive them.
• Responsible Gaming: Monitoring gameplay patterns to identify players who may need assistance and support.

4. Data Sharing & Disclosure

Elive777 respects your privacy and will not sell, rent, or trade your personal data to third parties for their own marketing purposes. However, there are limited circumstances in which elive777 may need to share your data:

• Payment Service Providers: Information required to process your deposits and withdrawals via Touch 'n Go, GrabPay, DuitNow, and other Malaysian payment methods. These providers are bound by strict confidentiality agreements.
• Game Providers: Minimum technical data required to ensure games function correctly on the elive777 platform.
• Authorities & Regulatory Bodies: When required by Malaysian law or a valid court order.
• Security Services: Cybersecurity firms that assist elive777 in detecting and preventing fraud, provided they are bound by confidentiality agreements.

5. Data Security at elive777

Elive777 continuously invests in the latest technology and security procedures to protect the personal data of all our members. Key security measures we have implemented include:

• 256-bit SSL (Secure Socket Layer) encryption for all data transmitted between your device and elive777 servers.
• Multi-layered firewall system with real-time intrusion detection.
• Two-factor authentication (2FA) is available for all elive777 member accounts.
• Round-the-clock security monitoring by elive777's dedicated IT team.
• Regular penetration testing conducted by independent security experts.
• Internal access to personal data is restricted to authorised elive777 staff only, with strict permission controls in place.

6. Data Retention Period

Elive777 retains your personal data only for as long as necessary to fulfil the original purpose of collection, or as required under applicable Malaysian law. The following are elive777's data retention guidelines:

• Active Account Data: Retained for the duration your account remains active at elive777 and for an additional period following account closure as required by law.
• Financial Transaction Records: Retained for a minimum of 7 years in accordance with Malaysian accounting and financial legal requirements.
• Security Logs: Retained for 12 months for security investigation purposes if required.
• Marketing Data: Deleted when you withdraw your consent or close your elive777 account.

When your personal data is no longer required, elive777 will securely delete or anonymise it in accordance with established procedures.

7. Your Rights as an elive777 User

Under the Personal Data Protection Act 2010 Malaysia, you have several important rights regarding the personal data held by elive777:

8. Cookies & Tracking Technologies

Elive777 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit elive777.ws.

• Essential Cookies: Required for core elive777 platform functions such as login, session management, and security. These cookies cannot be disabled.
• Performance Cookies: Helping us understand how users interact with the elive777 platform so we can improve its performance.
• Functional Cookies: Saving your preferences such as language and settings to provide a more personalised experience on elive777.
• Marketing Cookies: Used to display relevant elive777 promotions. You may opt out of these cookies through your browser settings.

You can manage and delete cookies through your web browser settings. Please note that disabling certain cookies may affect the functionality of the elive777 platform.

9. Children's & Young Players' Privacy

The elive777 platform is intended solely for individuals aged 18 and above. elive777 does not knowingly collect or process personal data from individuals under the age of 18.

10. Privacy Policy Amendments

Elive777 reserves the right to update or modify this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service improvements. Members will be notified of any material amendments via:

• In-platform elive777 notifications at least 14 days before changes take effect.
• A notification email will be sent to your registered email address.
• Updating the "Last Updated" date at the top of this page.

We recommend reviewing this Privacy Policy periodically. Your continued use of the elive777 platform after any changes take effect constitutes your acceptance of the updated version.

11. Contact Us Regarding Privacy

If you have any questions, requests, or concerns regarding elive777's Privacy Policy or how we handle your personal data, please contact us:

For formal complaints relating to personal data protection in Malaysia, you may also contact Department of Personal Data Protection (JPDP) Malaysia through their official channels.